Harvard Media Saskatoon

Your Partner in Profitable Business Growth

Driving impact through innovative media, marketing and community engagement.

105 21st St E #200, Saskatoon, SK S7K 0B3

(306) 653-9630

Harvard Media Saskatoon Origin Story

Masters of Innovation: Our Journey in Saskatoon

Harvard Media has been a part of the Saskatoon community since April 2008. CFWD, also known as Wired 96.3, was committed to providing a unique blend of music and entertainment that resonated with the local audience. On December 26th, 2012, Wired was rebranded to 96.3 Cruz FM - and has been a well known favourite for classic hits and entertainment ever since. Cruz FM, a Harvard Media radio station, has been connecting local businesses with listeners for over a decade. We've expanded our reach and diversified our offerings, but our commitment to everything local remains.

Harvard Media Saskatoon Milestones and Achievements

At Harvard Media, we're about creating meaningful connections, driving results, and celebrating our shared successes. Our team's passion, expertise, and commitment to excellence have been recognized multiple times at the industry level.

In 2019, our team won 'Radio Station of the Year - Medium Market' at the Canadian Music Week Broadcast Industry Awards. The same year, our former Program Director, Andy Ross, was recognized as 'Program Director of the Year - Medium Market' at the 2020 Broadcast Dialogue Canadian Radio Awards. This recognition was a huge honor for our team in Saskatoon.

A few other achievements worth mentioning are:

Our experiences have gained well deserved recognition. In 2020, our "Hallo-Wheels Drive-Thru Trick-or-Treating" initiative won 'Best Sales Promotion - Medium Market' at the Broadcast Dialogue Canadian Radio Awards.
Following this, in 2021, our "Kick-Ass Small Town Prove It Tour" won 'Best Sales Promotion - Medium Market' title.
Our on-air talents have been repeatedly applauded - Stacie & Joel won 'On-Air Talent of the Year - Secondary Market' at the 2017 Canadian Music Week Broadcast Industry Awards.

These milestones are just the beginning of all our team hopes to achieve. We will continue to work to be the best and bring our best to the audiences and businesses we serve.

Harvard Media Saskatoon's Connection to the Community

Celebrating our milestones and acheivements.

At Harvard Media Saskatoon, our connection to the community extends beyond the airwaves. We believe in partnership, collaboration, and shared growth. Through our sponsorships and presence at events in the Saskatoon & surrounding area, we contribute to the vibrancy and strength of this community.

Our initiatives and partnerships are testaments to this commitment. Notable ones include the Cameco Cares Concert Series presented by 96.3 Cruz FM, which raised funds for local hospital foundations, and our long-standing involvement in the TLC@Home donation drive, providing support for underprivileged children in community schools.

Some other initiatives and partnerships we value:

Raising awareness for the Prostate Cancer Fight Foundation through our annual "Guys Prize" Experience
MC for Swinging with the Stars- an event to support the Saskatoon City Hospital Foundation
Our annual radiothon that benefits the Jim Pattison Children’s Hospital Foundation
The Saskatoon Festival of Trees which happens every November in support of the Saskatoon City Hospital Foundation
The annual family Christmas tradition, of the BHP Enchanted Forest in support of the Saskatoon City Hospital Foundation and the Saskatoon Zoo Foundation
The Pink Wig Gala which raises funds for the Pink Wig Foundation
Supporting the YWCA’s Women of Distinction Awards
The Saskatoon Pride Festival & their mission to provide safe, respectful, trauma-informed spaces for gender and sexually diverse people & their families

Our community engagement also extends to our partnerships with local sports teams like the Saskatoon Blades, & Berries, Saskatchewan Rattlers, & Rush, and the U of S Huskies.

Harvard Media Saskatoon's Special Qualities

Saskatoon through the Lens of Harvard Media

Check out what Saskatoon has to offer, a city where community, culture, and innovation come together. At the heart of Canada's agricultural hub, Saskatoon is known as the Bread Basket of Canada. Experience awesome music events, tons of local sports teams, and some really unique landmarks. From the historic Bessborough Hotel to the iconic City of Bridges, each site has a story. Aside from all the things to do and places to see, at Harvard Media we value supporting local businesses, creating an enjoyable work environment, and nurturing long standing relationships with our clients.

Why Harvard Media Saskatoon

Why choose Harvard Media Saskatoon?

With a heritage radio station like 96.3 Cruz FM at our core, we are deeply rooted in the heart of the community. Our emphasis on community involvement and long-standing relationships with our Saskatoon partners has established Cruz as a recognizable and trusted brand. While broadcasting is in our roots, we offer the full package to our customers and audience. We are a leader in the media industry. We help create media strategies, from on air to online, and even live experiences. Our teams are innovative, community-focused and determined. For over four decades, we have been at the forefront of the media and advertising industry.

we are not just in the media business—we're in the business of community growth and empowerment. Contact us today!